Cut the chase and listen to this basic truth. Everything you are doing becomes a joke until the word about your home based business gets to the street. It is also very helpful if and when people like what you do and how will they like it if they were never told? The way you tell them and what you tell them is the heart beat of your home based business and that is what we are going to address right now.You are about to learn one of the most powerful ways to get the word out about your home based business. As earlier mentioned, without people knowing about what you do, there will be no work, which in other words is the business you are doing in the first place.Let me ask you a question so as to bring a good perspective to this advertising your home based business process.What do you actually do?Can you summarize it within two sentences or a paragraph of talking to someone? Do you have an elevator speech about what you really do? In case you are wondering what an elevator speech is, it is a one to two minute description of your work. You know the kind of time it takes you to move from one level of an elevator to another reasonable height before getting out. Just imagine that kind of timing, one to two minutes.If you are given two minutes to talk to someone about what you do, what will you tell them? If this is hard for you to figure out or come up with, then we are not ready to advertise anything to begin with. What you tell people every step of the way, every day of your life is all advertisement. Even the way you laugh! You are thinking, what is this all about. Exactly what it is – advertising.In case you have not figured it out, everything you do off the work or business will determine how well you perform in or on the work and business you set out to do. And think of a scenario where someone just found you using the toilet and speeding off without washing your hand in a very public place and next few moments find you behind an ice cream vehicle selling the cone and cream to people, do you expect such a person to buy your product or do business with you? Secondly, do you expect the person to tell others about your business? You get the idea.Yes, you must tell people about your business but before you pay for that newspaper or local magazine advert, before you go on the internet and start spending your hard earned currency, before you open your mouth to create a viral effect of unstoppable word of mouth marketing, stop to think about what you really do and the message you are really sending across.Most people miss this and once you get the fundamentals wrong, everything else goes wrong. Let me inspire you a bit about how to advertise for your home based business. Think about your favourite beverage or food, why do you patronize them and what is their message. Why will you tell someone else about them? Exactly, they do things excellently well. That is another way to advertise your home based business.How often do you get these kind of ideas that totally goes to the rudiments of what makes your home based business work and give you on a gold platter the missing pieces. There is more where this came from and you can access it if and when you reach out to us because we will be more than happy to share as many as we believe you can start using right away to turn around your home based business for the best.Let us talk again soon and thank you so very much for your most precious time.